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Brands lose 36% of influencer marketing budget to fake engagements bought by influencers

India stands as the primary source of bots distributed by companies engaged in the sale of fake engagements and followers, according to research

By Akansha Srivastava
Feb 02, 2024 10:23 IST 6 Min read
Post ThumbInsight
Influencer Marketing 2.0: How brands can fine-tune their influencer marketing strategies to lower their CPE costs?
By BuzzInContent Bureau
Jan 19, 2024 12:11 IST 4 Min read
Post ThumbInsight
CPE vs CPV vs CPS: What is the right model for influencers' payout?
By Akansha Srivastava
Jan 17, 2024 13:36 IST 6 Min read
Post ThumbInfluencer Marketing
Plan to achieve 10-12X growth by 2025 with business reaching $1 mn mark: KlugKlug
By BuzzInContent Bureau
Dec 07, 2023 15:31 IST 2 Min read
Post ThumbInfluencer Marketing
RPSG (FMCG) partners with KlugKlug to bolster its influencer marketing outreach
By BuzzInContent Bureau
Sep 15, 2023 10:47 IST 1 Min read
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India's influencer marketing landscape: Content and creator synergy
By BuzzInContent Bureau
Jun 30, 2023 10:38 IST 3 Min read
Post ThumbInfluencer Marketing
KlugKlug adds 40+ clients to its portfolio in one year of operations, unveils future plans
By BuzzInContent Bureau
Jun 29, 2023 14:49 IST 2 Min read
Post ThumbNews
Purplle appoints KlugKlug as its influencer marketing tech stack platform
By BuzzInContent Bureau
Apr 24, 2023 16:37 IST 1 Min read
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FirstCry appoints KlugKlug as its influencer marketing outreach partner
By BuzzInContent Bureau
Mar 21, 2023 11:52 IST 1 Min read
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CarDekho CEO and ‘Shark' Amit Jain joins KlugKlug as mentor and advisor
By BuzzInContent Bureau
Feb 07, 2023 17:58 IST 2 Min read
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