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Akansha Srivastava

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Myntra aims to double its consumer engagement in 2023 through social commerce

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

By Akansha Srivastava
Jun 28, 2023 12:05 IST 4 Min read
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How Tally Solutions is banking on new-age content to break its old-school perception
By Akansha Srivastava
Jun 28, 2023 12:04 IST 7 Min read
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How Go Cheese cracked one of the biggest brand integrations in Star Plus' popular daily soap Anupama
By Akansha Srivastava
Jun 28, 2023 11:38 IST 7 Min read
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Chasing both performance and brand building from same piece of branded content is not a good idea: Anuj Gosalia of TTT
By Akansha Srivastava
Jun 28, 2023 11:38 IST 8 Min read
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How audience perceive branded content on OTT
By Akansha Srivastava
Jun 28, 2023 11:37 IST 5 Min read
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How will Meta's paid subscription feature impact the influencer marketing ecosystem?
By Akansha Srivastava
Jun 28, 2023 11:37 IST 6 Min read
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Why non-fiction branded content is becoming advertisers' favourite on OTT platforms
By Akansha Srivastava
Jun 28, 2023 11:36 IST 4 Min read
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Focus on aesthetics, relatability and passion point of consumers: Learnings from Samsonite's content strategy
By Akansha Srivastava
Jun 28, 2023 11:36 IST 22 Min read
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How automobile brands are riding the music bandwagon
By Akansha Srivastava
Jun 28, 2023 11:35 IST 7 Min read
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How creator-tech company Animeta will help creators overcome burnout and monetise well
By Akansha Srivastava
Jun 28, 2023 11:33 IST 6 Min read
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