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Influencer Marketing

Influencer-marketing Insight

Why traditional media escapes authenticity scrutiny that influencers face, asks Shivashish Tarkas

Shivashish Tarkas, Founder and CEO of The InterMentalist, questioned why influencers are often singled out for authenticity concerns, while traditional media faces little scrutiny regarding credibility. "Traditional media routinely shares a wide range of content, often without critical evaluation. Has anyone ever questioned the broad generalisations in traditional ads?" he asks

By Akansha Srivastava
Nov 07, 2024 13:13 IST 2 Min read
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Influencers draw inspiration from the ‘Poo bani Parvati’ concept for bigbasket
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