Insight

Myntra realises the importance and role that digital avatars and virtual reality plays in Gen Z's lives: Sunder Balasubramanian

Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

Jun 28, 2023 11:21 IST logo

5 Min read

How FilterCopy tailors content for different platforms while staying true to its core message?

By Sakshi Sharma

Jun 28, 2023 11:21 IST logo

5 Min read

Even with rise of Generative AI and virtual influencers, human connections will continue to fuel influencer marketing: AnyMind's Rubeena Singh

Jun 28, 2023 11:20 IST logo

5 Min read

Despite brands coming a long way in leveraging LGBTQIA+ creators, there's less parity

Jun 28, 2023 11:20 IST logo

8 Min read

Future of Influencer marketing is going to be similar to that of digital- ‘programmatic': Sachin Bhatia of Good Creator Co

By BuzzInContent Bureau

Jun 28, 2023 11:19 IST logo

4 Min read

Brands go all out for content integration in Gaming and Metaverse

By BuzzInContent Bureau

Nov 01, 2022 12:06 IST logo

6 Min read

Brands are eyeing youth connect through influencer marketing deals with gamers

Oct 27, 2022 11:26 IST logo

5 Min read

Content-led Diwali campaigns that stood out this year

By BuzzInContent Bureau

Oct 20, 2022 13:20 IST logo

5 Min read

We are on a mission to onboard 1 million content creators to be an active part of the influencer economy: Sachin Bhatia of Good Creator Co.

By BuzzInContent Bureau

Oct 11, 2022 11:41 IST logo

5 Min read

What's the best fit for pet-care brands' social media handles - GenZ and millennial pet-fluencers or wholesome content?

Sep 27, 2022 12:01 IST logo

7 Min read