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Lack of trust impacting influencers' effectiveness

Recently, several influencers, namely Ankur Warikoo, Chetan Bhagat, Prafull Billore and Raj Shamani, promoted the World Startup Convention - which was to be held in Noida between March 24-26, 2023. But to the visitors' dismay, the event turned out to be a “scam”

By Sakshi Sharma
Jun 28, 2023 11:32 IST 8 Min read
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How brands can utilise influencers' content and UGC for social listening
By Akansha Srivastava
Jun 28, 2023 11:31 IST 3 Min read
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‘Chai pi lo frandz' to ‘Land kara do': What's in store for content creators and brands in cringe content
By Akansha Srivastava
Jun 28, 2023 11:25 IST 5 Min read
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Brands need to use their voice as force for good to break through the clutter: P&G's Girish Kalyanaraman
By Shreya Negi
Jun 28, 2023 11:24 IST 5 Min read
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The rise of finfluencers: Dos and Don'ts for followers and brands
By Sakshi Sharma
Jun 28, 2023 11:24 IST 10 Min read
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Why are brands looking at podcasts more seriously in today's time and increasing their spends?
By Shreya Negi
Jun 28, 2023 11:23 IST 5 Min read
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coto partners with Voxxy Media to help women creators monetise and expand its communities
By Akansha Srivastava
Jun 28, 2023 11:23 IST 5 Min read
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1 in every 4 brands' content processed by ASCI had an influencer violation
By BuzzInContent Bureau
Jun 28, 2023 11:23 IST 3 Min read
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From adman to film man, ‘motherhood' narrative always has a big role to play in Titus Upputuru's creations
By BuzzInContent Bureau
Jun 28, 2023 11:22 IST 6 Min read
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Gender pay gap seeps into creator economy: Female macro influencers paid 30% less than men
By Akansha Srivastava
Jun 28, 2023 11:22 IST 3 Min read
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