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A look at Coca-Cola's strategy to launch ‘Bharat' version of Coke Studio

BuzzInContent spoke to Arnab Roy, Vice-President, Marketing Coca-Cola India, and South West Asia, to decipher the cultural insights that led to the launch of Coke Studio Bharat

By BuzzInContent Bureau
Jun 28, 2023 11:37 IST 3 Min read
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How will Meta's paid subscription feature impact the influencer marketing ecosystem?
By Akansha Srivastava
Jun 28, 2023 11:37 IST 6 Min read
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Why non-fiction branded content is becoming advertisers' favourite on OTT platforms
By Akansha Srivastava
Jun 28, 2023 11:36 IST 4 Min read
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Focus on aesthetics, relatability and passion point of consumers: Learnings from Samsonite's content strategy
By Akansha Srivastava
Jun 28, 2023 11:36 IST 22 Min read
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How automobile brands are riding the music bandwagon
By Akansha Srivastava
Jun 28, 2023 11:35 IST 7 Min read
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Creating shoppable moments everywhere
By BuzzInContent Bureau
Jun 28, 2023 11:34 IST 4 Min read
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How should brands and influencers decide which trend and Reels to ride on
By BuzzInContent Bureau
Jun 28, 2023 11:33 IST 3 Min read
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How creator-tech company Animeta will help creators overcome burnout and monetise well
By Akansha Srivastava
Jun 28, 2023 11:33 IST 6 Min read
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Singapore Tourism Board aims at breaking misconceptions of solo female travel through web series
By BuzzInContent Bureau
Jun 28, 2023 11:33 IST 6 Min read
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Social listening: Effective launchpad for devising content strategy
By Akansha Srivastava
Jun 28, 2023 11:32 IST 8 Min read
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