Insight

Agencies demand clarity about their role in ASCI's draft guidelines on influencer marketing

Although the final guidelines will be issued by March 31 and will be applicable from April 15, ASCI has not mentioned anything specific about agencies. In conversation with BuzzInContent.com, agencies point out the ambiguity regarding the branded content space and share how intermediaries will help in better dissemination of information among influencers and brands

By Akanksha Nagar

Mar 12, 2021 15:31 IST logo

6 Min read

Watch time as important as views and engagement for measuring content effectiveness: Sudip Sanyal

By Benita Chacko

Mar 10, 2021 10:36 IST logo

3 Min read

Influencer marketing stakeholders have these doubts about ASCI draft guidelines

By Akanksha Nagar

Mar 08, 2021 10:12 IST logo

5 Min read

Influencers in favour of ASCI guidelines but say they need some tweaking before implementation

By Akanksha Nagar

Mar 05, 2021 11:34 IST logo

4 Min read

What ASCI's draft guidelines for influencer marketing mean for micro-influencers?

By Akanksha Nagar

Mar 05, 2021 10:42 IST logo

3 Min read

Brands fear influencer marketing will get cumbersome, bureaucratic if ASCI draft guidelines are implemented

By Akanksha Nagar

Mar 04, 2021 14:39 IST logo

7 Min read

Content marketing generates three times as many leads as outbound marketing: Anuja Mishra of Godrej Consumer Products

By Akansha Srivastava

Feb 24, 2021 10:02 IST logo

6 Min read

Cracking the code of content marketing effectiveness

By Akansha Srivastava

Feb 23, 2021 16:09 IST logo

7 Min read

The Indian content marketers' quest to overcome content measurement-related challenges

By Akansha Srivastava

Feb 16, 2021 11:24 IST logo

5 Min read

Debate rages over need for standardised metrics to measure content marketing

By Akansha Srivastava

Feb 10, 2021 15:23 IST logo

6 Min read