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Spends in influencer marketing poised to grow by 40% in 2021, say experts

Influencer marketing agencies tell BuzzInContent.com how despite the rising questions around brand safety and negative experiences amid the pandemic, brands didn't stop spending in this space. While 2020 was just a survival year for this marketing strategy, they believe 2021 will be the real game as it is to boom massively

By Akanksha Nagar
Nov 18, 2020 11:18 IST 8 Min read
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Why brands need to master the art of content integration
By Akanksha Nagar
Nov 17, 2020 10:26 IST 5 Min read
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If you don't tell compelling stories, nobody is going to shower attention: Ravi Santhanam of HDFC Bank
By Akanksha Nagar
Nov 16, 2020 09:35 IST 3 Min read
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How 2021 will be an era of IP innovations amid curtailed budgets of brands
By Akanksha Nagar
Nov 10, 2020 16:25 IST 6 Min read
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Cars24 goes for 3x increase in content marketing budget amid pandemic
By Akanksha Nagar
Nov 09, 2020 11:12 IST 3 Min read
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Can podcast capitalise on the push it got from pandemic?
By Akanksha Nagar
Nov 06, 2020 12:33 IST 8 Min read
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What impact will 2020 crisis have on next year's content marketing plans of brands?
By Akansha Srivastava
Nov 03, 2020 15:14 IST 7 Min read
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Influencer marketing and video lead our content marketing strategy, says Sharat Dhall of PolicyBazaar
By Akanksha Nagar
Oct 29, 2020 12:28 IST 3 Min read
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How short-format, fleeting videos are proving to be quick wins for networking platforms
By Akanksha Nagar
Oct 22, 2020 08:37 IST 6 Min read
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When Alpenliebe Juzt Jelly decided to become India's first confectionery brand to create content around food recipes
By Akansha Srivastava
Oct 14, 2020 10:11 IST 4 Min read
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