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Why branded content needs to go beyond human-interest storytelling to beat fatigue

While human-interest storytelling certainly is a powerful way to evoke emotions, BuzzInContent asks experts why brands need to be more innovative and go beyond creating just human-interest storytelling if they want to beat the fatigue

By Akanksha Nagar
May 26, 2021 14:45 IST 7 Min read
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Cause or purpose-driven content has no value if there's no real impact on ground, warn experts
By Akanksha Nagar
May 24, 2021 17:14 IST 7 Min read
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How influencers are dealing with branded content amid devastating second Covid wave
By Akansha Srivastava
May 19, 2021 13:45 IST 6 Min read
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From ‘vulnerable' to brand advocates: How senior citizens have transformed in content narratives
By Akansha Srivastava
May 17, 2021 15:32 IST 7 Min read
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The rise of child influencers: A big opportunity for brands or an ethical dilemma?
By Benita Chacko
May 06, 2021 13:19 IST 17 Min read
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Many influencers shy away from associating with a brand focusing on LGBTQ space: Sanyam Sharma of Blued
By Akansha Srivastava
May 05, 2021 09:28 IST 4 Min read
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The dos and don'ts of remixing content
By Akansha Srivastava
Apr 29, 2021 15:37 IST 5 Min read
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Why brands shy away from remixing content
By Akansha Srivastava
Apr 29, 2021 15:37 IST 7 Min read
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Lessons in selling branded content from masters of the trade
By Akansha Srivastava
Apr 22, 2021 14:44 IST 6 Min read
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Online gaming platforms bet on content marketing to level up trust and engagement
By Akansha Srivastava
Apr 14, 2021 13:50 IST 8 Min read
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