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Brands put spotlight on content play despite big ad splash on IPL 2020

As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

By Akansha Srivastava
Oct 13, 2020 11:19 IST 7 Min read
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Huge opportunity for brands as demand for local content at all-time high: Heeru Dingra of WATConsult
By Akanksha Nagar
Oct 09, 2020 11:43 IST 4 Min read
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Brands look at content creators to connect with audience amid low-key festive celebrations
By Akanksha Nagar
Oct 06, 2020 14:30 IST 5 Min read
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Content emerges as the most effective strategy in these difficult times: Amarpreet Anand of Diageo
By Akanksha Nagar
Oct 05, 2020 09:49 IST 2 Min read
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Brands' confidence on content marketing up, long-term outlook better, says Gaurav Mehta of CarDekho
By Akanksha Nagar
Oct 01, 2020 08:57 IST 3 Min read
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Why is it challenging for brands to sustain long-term content-led IPs?
By Akansha Srivastava
Sep 23, 2020 16:40 IST 7 Min read
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Want to be at the forefront of content marketing, says Sameer Yadav of Mondelez India
By Shradha Mishra
Sep 21, 2020 10:30 IST 4 Min read
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Will ASCI also monitor content marketing?
By Akansha Srivastava
Sep 16, 2020 13:23 IST 2 Min read
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Shoppable video content: Unlocking the gateway to more revenue than ever
By Akansha Srivastava
Sep 15, 2020 16:11 IST 7 Min read
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Commentary: Do not sell your branded content in the name of content marketing
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Sep 14, 2020 11:50 IST 3 Min read
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