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How content marketing is helping home-grown sanitary pad brand Paree to gain edge over global competitors

Paree's entire marketing efforts are directed at content and it has been actively associating with shows on both TV and digital. Samta Datta, GM Marketing, Paree, tells BuzzInContent.com why marketers need to find meaning, thoughtfulness and relevance in their communication

By Akanksha Nagar
Apr 07, 2021 09:41 IST 4 Min read
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High on content marketing, alcohol brands game to raise bar around consumer engagement
By Akansha Srivastava
Apr 06, 2021 11:02 IST 4 Min read
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How Instoried is helping brands get better ROI with emotionally engaging content
By Akanksha Nagar
Apr 06, 2021 10:57 IST 4 Min read
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How content platforms are taking the content route to market their content
By Akansha Srivastava & Akanksha Nagar
Apr 01, 2021 16:14 IST 6 Min read
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Will focus on impact rather than just numbers, says Viraj Khetle of Top Social's Bored Games
By Akanksha Nagar
Mar 25, 2021 10:34 IST 5 Min read
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How content marketing is helping sleep solution brands to build credibility
By Akanksha Nagar
Mar 24, 2021 15:34 IST 14 Min read
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Why OTT platforms are the best bet for content marketers today
By Akansha Srivastava
Mar 23, 2021 11:20 IST 5 Min read
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The Indian Ethnic Co: These narees are selling sarees through enchanting dance videos
By Akansha Srivastava
Mar 18, 2021 10:27 IST 19 Min read
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Agencies demand clarity about their role in ASCI's draft guidelines on influencer marketing
By Akanksha Nagar
Mar 12, 2021 15:31 IST 6 Min read
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Watch time as important as views and engagement for measuring content effectiveness: Sudip Sanyal
By Benita Chacko
Mar 10, 2021 10:36 IST 3 Min read
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