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What Parle Products wants from content creators

The biscuits and confectionery maker has set a thumb rule when it comes to its approach for choosing content

By Akansha Srivastava
Feb 26, 2019 12:17 IST 3 Min read
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User-generated content: A boon for brand sales and market credibility
By Akansha Srivastava
Feb 26, 2019 12:17 IST 4 Min read
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Finding the right content partner is an uphill task for brands
By Karuna Sharma
Feb 26, 2019 12:17 IST 4 Min read
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Nine smart ways to present the best content pitch to brands
By Akansha Srivastava
Feb 26, 2019 12:16 IST 3 Min read
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How Flipkart is using content marketing to build its fashion category
By BuzzInContent Bureau
Feb 26, 2019 12:16 IST 4 Min read
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Party is going to be over soon for influencers pushing content, says Samsonite's Anushree Tainwala
By Karuna Sharma
Feb 26, 2019 12:16 IST 3 Min read
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L'Oréal bets big on content to boost presence in tier 2 and 3 towns
By Karuna Sharma
Feb 26, 2019 12:15 IST 2 Min read
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Branded content doesn't deliver immediate ROI, but succeeds in long-term: Lokesh Kataria of Mattel India
By Akansha Srivastava
Feb 26, 2019 12:15 IST 4 Min read
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Content marketing is an editorial and not marketers practice, says Gaurav Mehta, CMO, GirnarSoft
By Akansha Srivastava
Feb 26, 2019 12:15 IST 2 Min read
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TVision's Yan Liu on what brands should do to grab and retain consumers' attention
By BuzzInContent Bureau
Feb 26, 2019 12:14 IST 2 Min read
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