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Content marketing is an editorial and not marketers practice, says Gaurav Mehta, CMO, GirnarSoft

Mehta believes that marketers have to do a lot of unlearning to understand the game of content marketing. He also emphasised on the fact that content marketing cannot be done on an ad-hoc basis and is fetches results only in the long-run

By Akansha Srivastava
Feb 26, 2019 12:15 IST 2 Min read
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TVision's Yan Liu on what brands should do to grab and retain consumers' attention
By BuzzInContent Bureau
Feb 26, 2019 12:14 IST 2 Min read
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Ideas and ability to spot best content are challenges, says Nerolac's Peeyush Bachlaus
By Akansha Srivastava
Feb 26, 2019 12:14 IST 4 Min read
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Content marketing will take centre stage in 2019, says Isobar's Shamsuddin Jasani
By BuzzInContent Bureau
Feb 26, 2019 12:14 IST 2 Min read
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Exploring neuroscience and facial recognition to measure content effectiveness, says Wavemaker's Kartik Sharma
By BuzzInContent Bureau
Feb 26, 2019 12:10 IST 3 Min read
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Content marketing to leapfrog to video stage in India with inflow of overseas investment: Morden Chen of UC Ads
By Akansha Srivastava
Feb 26, 2019 12:10 IST 3 Min read
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Fleeting nature of advertising is giving way to content, feels FCB India's Rohit Ohri
By BuzzInContent Bureau
Feb 26, 2019 12:10 IST 3 Min read
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How content marketing and word of mouth ensure OnePlus remains among the top premium smartphone brands
By Akansha Srivastava
Feb 26, 2019 12:09 IST 5 Min read
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How brands are rediscovering the power of print for content marketing
By Akansha Srivastava
Feb 26, 2019 12:08 IST 4 Min read
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Content marketing beyond advertorials on print
By Akansha Srivastava
Feb 26, 2019 12:04 IST 4 Min read
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