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branded content

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Sensitive themes and how to get the communication right: The case of brands and portrayal of differently-abled people

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the representation of disability in branded content

By Hamsini Shivakumar
Mar 28, 2023 12:00 IST 5 Min read
Post ThumbBranded Content
Branded content starts a conversation, it's more than just selling a product, say experts
By BuzzInContent Bureau
Mar 27, 2023 13:27 IST 2 Min read
Post ThumbContent & Culture
Brands and the class divide in India
By Hamsini Shivakumar
Mar 21, 2023 11:09 IST 6 Min read
Post ThumbNews
Wavemaker's Simantini Ghosh joins Carat India as Vice-President - Content
By BuzzInContent Bureau
Mar 20, 2023 15:37 IST 2 Min read
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Amid overdose of Women's Day branded content, here are BuzzInContent's favourites
By BuzzInContent Bureau
Mar 16, 2023 16:32 IST 6 Min read
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Influencers can shift people onto sustainable living: Unilever report
By BuzzInContent Bureau
Mar 10, 2023 10:14 IST 3 Min read
Post ThumbContent & Culture
What should brands' content strategy be while treading the mental health route
By Hamsini Shivakumar
Feb 13, 2023 10:32 IST 8 Min read
Post ThumbBranded Content
HDFC Life's new campaign speaks about empowering loved ones to overcome challenges through self-belief
By BuzzInContent Bureau
Feb 07, 2023 18:33 IST 2 Min read
Post ThumbContent & Culture
On Republic Day, did your brand's message leave a lasting impression or will be forgotten?
By Hamsini Shivakumar
Feb 04, 2023 17:08 IST 6 Min read
Post ThumbNews
WPP appoints Karthik Nagarajan as CEO of Hogarth India
By BuzzInContent Bureau
Jan 19, 2023 10:01 IST 1 Min read
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