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The Creator economy: What's the difference between big city and small-town influencers?

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting share the differences and the varying USPs of influencers coming from metros and those from the not so prosperous parts of the country

By Hamsini Shivakumar
Jan 12, 2023 09:03 IST 9 Min read
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