influencer

Gender pay gap seeps into creator economy: Female macro influencers paid 30% less than men

Voxxy Media's Kulbir Sachdev stated that this gap has reduced in recent years. While it was almost 50% between 2017-2019, it dropped during the peak pandemic phase to 20% and again increased post-pandemic. Tarun Katial, Founder and CEO of coto, believes that this problem is rooted in the patriarchy over the years and his company can help solve it