Karthik Nagarajan

Insight

How Wavemaker Thrive is helping brands build long-term advocacy road maps

In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic

By Akanksha Nagar

May 14, 2020 11:06 IST logo

5 Min read

GroupM Brew 2020: Wavemaker's Karthik Nagarajan discusses state of influencer marketing with Kwan's Dhruv Chitgopekar and INCA's Atique Kazi

By BuzzInContent Bureau

Jan 23, 2020 12:05 IST logo

4 Min read

ROI on content should not be a ‘one size fits all' but customised for the client and its purpose: Karthik Nagarajan of Wavemaker

By Akansha Srivastava

Dec 30, 2019 11:37 IST logo

6 Min read

Wavemaker India appoints Karthik Nagarajan as Chief Content Officer

By BuzzInContent Bureau

Aug 14, 2018 09:44 IST logo

2 Min read