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How to sell biryani through branded web series: Lessons from Biryani by Kilo

Rishabh Verma, Executive VP, Sales and Marketing at the biryani and kebab delivery chain, shares cultural insights that helped them make the 4-episode-long web series ‘Dum Laga ke India' in collaboration with Rusk Media on Disney+Hotstar

By Akansha Srivastava
Jun 28, 2023 12:06 IST 9 Min read
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Chasing both performance and brand building from same piece of branded content is not a good idea: Anuj Gosalia of TTT
By Akansha Srivastava
Jun 28, 2023 11:38 IST 8 Min read
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How audience perceive branded content on OTT
By Akansha Srivastava
Jun 28, 2023 11:37 IST 5 Min read
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Why non-fiction branded content is becoming advertisers' favourite on OTT platforms
By Akansha Srivastava
Jun 28, 2023 11:36 IST 4 Min read
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Marico's Saffola Masala Oats ties up with Zee5 and TV celebrities for ‘Karara Jawaab' campaign
By BuzzInContent Bureau
Jun 07, 2023 12:56 IST 2 Min read
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Over 77% of young Indians prefers short video content: Moj's ‘Getting Young India Right' report
By BuzzInContent Bureau
Mar 31, 2023 15:06 IST 2 Min read
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Focusing on business fundamentals and high gross margins helped Pocket Aces scale revenue in 2022: Aditi Shrivastava
By BuzzInContent Bureau
Jan 12, 2023 12:12 IST 4 Min read
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Dialect-based OTT platform Stage raises Rs 40 crore
By BuzzInContent Bureau
Jan 12, 2023 11:46 IST 1 Min read
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Content in times of the OTT revolution
By Karan Kumar
Feb 27, 2019 15:22 IST 4 Min read
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