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OTT

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Coca-Cola's Tish Condeno on why OTT provides ideal environment for branded content

Recently, Coca-Cola's Thums Up partnered with Disney+ Hotstar to launch ‘Thums Up Toofani Biryani Hunt', showcasing the combination of Thums Up and Biryani in six different episodes at six different popular Biryani spots in the country

By BuzzInContent Bureau
Aug 14, 2023 12:16 IST 3 Min read
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How to sell biryani through branded web series: Lessons from Biryani by Kilo
By Akansha Srivastava
Jun 28, 2023 12:06 IST 9 Min read
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Chasing both performance and brand building from same piece of branded content is not a good idea: Anuj Gosalia of TTT
By Akansha Srivastava
Jun 28, 2023 11:38 IST 8 Min read
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How audience perceive branded content on OTT
By Akansha Srivastava
Jun 28, 2023 11:37 IST 5 Min read
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Why non-fiction branded content is becoming advertisers' favourite on OTT platforms
By Akansha Srivastava
Jun 28, 2023 11:36 IST 4 Min read
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Marico's Saffola Masala Oats ties up with Zee5 and TV celebrities for ‘Karara Jawaab' campaign
By BuzzInContent Bureau
Jun 07, 2023 12:56 IST 2 Min read
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Over 77% of young Indians prefers short video content: Moj's ‘Getting Young India Right' report
By BuzzInContent Bureau
Mar 31, 2023 15:06 IST 2 Min read
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Focusing on business fundamentals and high gross margins helped Pocket Aces scale revenue in 2022: Aditi Shrivastava
By BuzzInContent Bureau
Jan 12, 2023 12:12 IST 4 Min read
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Dialect-based OTT platform Stage raises Rs 40 crore
By BuzzInContent Bureau
Jan 12, 2023 11:46 IST 1 Min read
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Content in times of the OTT revolution
By Karan Kumar
Feb 27, 2019 15:22 IST 4 Min read
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