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Akansha Srivastava

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How content marketing and word of mouth ensure OnePlus remains among the top premium smartphone brands

Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

By Akansha Srivastava
Feb 26, 2019 12:09 IST 5 Min read
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How brands are rediscovering the power of print for content marketing
By Akansha Srivastava
Feb 26, 2019 12:08 IST 4 Min read
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Content marketing beyond advertorials on print
By Akansha Srivastava
Feb 26, 2019 12:04 IST 4 Min read
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Cracking the code: 11 tools to justify ROI on content marketing
By Akansha Srivastava
Feb 26, 2019 12:04 IST 7 Min read
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Brands need to trust agencies for long-term content programmes, says WATConsult's Rajiv Dingra
By Akansha Srivastava
Feb 26, 2019 12:02 IST 3 Min read
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How to overcome challenges related to user-generated content
By Akansha Srivastava
Feb 26, 2019 11:53 IST 8 Min read
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Without a proper distribution strategy, content is just a piece of content, says Isobar's Gopa Kumar
By Akansha Srivastava
Feb 26, 2019 11:51 IST 3 Min read
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How print media and textual content play a big role in Netmeds' content strategy
By Akansha Srivastava
Feb 26, 2019 11:51 IST 3 Min read
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ESPNCricinfo expects content marketing to contribute 70-80% to overall revenue by 2019 end
By Akansha Srivastava
Feb 19, 2019 10:17 IST 3 Min read
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Top Indian content marketing campaigns that set the bar high in 2018
By Akansha Srivastava
Dec 28, 2018 13:11 IST 6 Min read
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