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Content marketing

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Lessons in selling branded content from masters of the trade

Selling branded content is a lot different from selling regular ad inventories. BuzzInContent caught up with biggies in the branded content space, who shared their expertise on how to make a mark on the client and crack deals

By Akansha Srivastava
Apr 22, 2021 14:44 IST 6 Min read
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High on content marketing, alcohol brands game to raise bar around consumer engagement
By Akansha Srivastava
Apr 06, 2021 11:02 IST 4 Min read
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How content marketing is helping sleep solution brands to build credibility
By Akanksha Nagar
Mar 24, 2021 15:34 IST 14 Min read
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That's amoré: Brands romance with content marketing this Valentine's Day
By BuzzInContent Bureau
Feb 15, 2021 10:28 IST 9 Min read
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Not mapping content? Then you are wasting your monies on content marketing
By Akansha Srivastava
Jan 21, 2021 10:36 IST 5 Min read
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Content marketing will evolve to be more real-time in 2021: Smita Murarka of Duroflex
By Akanksha Nagar
Jan 14, 2021 10:17 IST 3 Min read
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What impact will 2020 crisis have on next year's content marketing plans of brands?
By Akansha Srivastava
Nov 03, 2020 15:14 IST 7 Min read
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Commentary: Do not sell your branded content in the name of content marketing
By
Sep 14, 2020 11:50 IST 3 Min read
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Is it high time for content marketing to be taught at a college level?
By Akansha Srivastava
Aug 26, 2020 15:40 IST 4 Min read
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Started as a makeshift shelter in Covid crisis, content marketing turns mainstay for brands
By Akanksha Nagar
Jul 21, 2020 16:38 IST 7 Min read
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