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Interviews

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DSP Mutual Fund to spend 50% of total marketing budget on content, says Abhik Sanyal

Sanyal, Vice-President and Head, Consumer Marketing, tells BuzzInContent.com how the brand plans to break the stereotypes attached to the BFSI category with its strong focus on content. With the recent launch of Cubicles with TVF, he shares the brand's plans for the next year and explains how the content space will evolve

By Akanksha Nagar
Jan 15, 2020 18:27 IST 7 Min read
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We are continuously grabbing market share from incumbent media companies, say Pocket Aces Founders
By Akansha Srivastava
Dec 30, 2019 11:38 IST 8 Min read
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ROI on content should not be a ‘one size fits all' but customised for the client and its purpose: Karthik Nagarajan of Wavemaker
By Akansha Srivastava
Dec 30, 2019 11:37 IST 6 Min read
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Dewar's marketing strategy of marrying content and experiential is working well, says Bacardi India's Anshuman Goenka
By Akansha Srivastava
Dec 17, 2019 13:02 IST 7 Min read
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Curating brand-centric content instead of customer-centric content is biggest mistake by marketers, says Satish Kannan of DocsApp
By Akansha Srivastava
Dec 12, 2019 12:04 IST 6 Min read
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Tech helping TV to offer more offline to online interaction, says Ashish Sehgal of Zeel
By Koustabh Baishya
Oct 30, 2019 10:35 IST 6 Min read
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Discovery is not just a problem for small brands but for larger ones too, says Suchita Salwan of LBB
By Akansha Srivastava
Sep 23, 2019 18:37 IST 7 Min read
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How Surat-based Gemius plans to take on international network agencies in India
By BuzzInContent Bureau
Aug 23, 2019 09:37 IST 7 Min read
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Print medium doesn't allow brands to experiment with content personalisation, says Sapna Arora of OLX
By Akansha Srivastava
Jul 16, 2019 11:00 IST 7 Min read
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The sweet spot in brand integration is yet to be cracked, say Gautam Reghunath and PG Aditiya of Dentsu Webchutney
By Akansha Srivastava
Jul 12, 2019 11:05 IST 6 Min read
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