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SEBI proposes to restrict association of regulated entities with unregistered 'finfluencers'

According to SEBI, other unregistered entities/finfluencers may be effectively enticing their followers to purchase products, services, or securities in return for undisclosed compensation from platforms or producers. This paper seeks to restrict the association of SEBI-registered intermediaries/regulated entities with such unregistered finfluencers, to curb the flow of such compensation.