BUZZ ANALYSIS

A look at Mother Dairy's smart strategy of using diversified influencers across genres to promote packaged paneer

BuzzInContent caught up with Sanjay Sharma of Mother Dairy and Karthik Nagarajan of Wavemaker India (it is Mother Dairy's media agency), to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign ‘Paneer packed hai to safe hai'

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