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branded content

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Actionable insights from this year's Rakshabandhan branded content initiatives

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands must stay culturally relevant, use humour, prioritise authenticity and strike a balance between emotions and branding in content

By Hamsini Shivakumar
Sep 01, 2023 11:12 IST 10 Min read
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Aanchal Johar joins Zee Media as Assistant Vice-President of Branded Content
By BuzzInContent Bureau
Aug 24, 2023 12:12 IST 1 Min read
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It takes an evangelist to create long-form branded content
By Akansha Srivastava
Aug 18, 2023 14:34 IST 7 Min read
Post ThumbNews
Finfluencers can offer investment-related advice only after registering with SEBI: ASCI
By BuzzInContent Bureau
Aug 18, 2023 10:32 IST 3 Min read
Post ThumbContent & Culture
The role of branded content in creating a generation of purrfect pet parents
By Hamsini Shivakumar
Aug 18, 2023 10:27 IST 11 Min read
Post ThumbInterviews
Branded content on digital - AVOD vs SVOD
By Akansha Srivastava
Aug 16, 2023 12:31 IST 9 Min read
Post ThumbInsight
OML's success mantra is keeping artists at the centre of everything: Gunjan Arya
By Shreya Negi
Aug 14, 2023 12:17 IST 7 Min read
Post ThumbInsight
Coca-Cola's Tish Condeno on why OTT provides ideal environment for branded content
By BuzzInContent Bureau
Aug 14, 2023 12:16 IST 3 Min read
Post ThumbInsight
Branded content helps brands to get into the fabric of society: Gautam Reddy of ‘Hotcult'
By Akansha Srivastava
Jul 25, 2023 13:12 IST 5 Min read
Post ThumbNews
Meenakshi Sharma joins Zee Media as Editor, Branded Content and Special Projects
By BuzzInContent Bureau
Jul 21, 2023 11:18 IST 1 Min read
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