/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
/buzzincontent-1/media/media_files/2025/10/03/rebel-kid-2025-10-03-18-41-09.jpg)
Rebel kid endorses perplexity AI X Airtel with a Greece storytelling spin
Oct 03, 2025
18:42
IST
2 Min read
/buzzincontent-1/media/media_files/2025/07/08/indias-creator-economy-2025-07-08-17-31-16.jpg)
Chtrbox listing shows influencer marketing is no more a side bet
Oct 03, 2025
11:12
IST 3Min read
/buzzincontent-1/media/media_files/2025/10/01/snapchat-creators-2025-10-01-09-08-18.jpg)
Backstage or backseat? Snapchat’s pitch to creators faces reality check ‘behind the curtains’
Oct 01, 2025
09:08
IST
4 Min read
/buzzincontent-1/media/media_files/2025/10/03/bwc-season-9-2025-10-03-12-39-33.jpg)
Breakfast with Champions returns for Season 9 with Pop UPI and Peter England on board
Oct 03, 2025
12:39
IST
1 Min read
/buzzincontent-1/media/media_files/2025/10/03/munawar-faruqui-1664868696-2025-10-03-07-27-50.jpg)
Delhi Police arrest two in alleged plot to kill influencer Munawar Faruqi
Oct 03, 2025
07:29
IST
1 Min read
Insight
Chtrbox listing shows influencer marketing is no more a side bet
Oct 03, 2025
11:12
IST 3 Min read
/buzzincontent-1/media/media_files/2025/10/01/snapchat-creators-2025-10-01-09-08-18.jpg)
Backstage or backseat? Snapchat’s pitch to creators faces reality check ‘behind the curtains’
Oct 01, 2025
09:08
IST 4Min read
/buzzincontent-1/media/media_files/2025/09/29/celebs-and-beauty-brands-2025-09-29-09-49-24.jpg)
Why even Bollywood's biggest names can’t guarantee beauty brand success
Sep 29, 2025
09:53
IST
3 Min read
/buzzincontent-1/media/media_files/2025/09/26/simora-2025-09-26-12-23-27.jpg)
/buzzincontent-1/media/media_files/2025/09/17/content-demand-2025-09-17-15-59-58.png)
84% of Indian marketers expect content demand to grow fivefold by 2027: Adobe research
Sep 17, 2025
16:01
IST
2 Min read
News
/buzzincontent-1/media/media_files/2025/10/03/bwc-season-9-2025-10-03-12-39-33.jpg)
Breakfast with Champions returns for Season 9 with Pop UPI and Peter England on board
Oct 03, 2025
12:39
IST 1 Min read
/buzzincontent-1/media/media_files/2025/10/03/arrest-2025-10-03-11-40-20.jpeg)
Haryana police arrest YouTuber Wasim Akram on charges of spying for Pakistan's ISI
Oct 03, 2025
11:41
IST 2Min read
Delhi Police arrest two in alleged plot to kill influencer Munawar Faruqi
Oct 03, 2025
07:29
IST
1 Min read
/buzzincontent-1/media/media_files/2025/10/01/raj-podcast-2025-10-01-19-25-09.jpg)
Raj Shamani faces backlash for hosting self-proclaimed millionaire Umar Punjabi on podcast
Oct 01, 2025
19:25
IST
2 Min read
/buzzincontent-1/media/media_files/2025/10/01/rahul-2025-10-01-18-14-11.png)
Branded Content
/buzzincontent-1/media/media_files/2025/09/30/yt-thumbnail_home-stories-2025-09-30-16-26-09.jpg)
PNB Housing Finance launches ‘Ghar Ki Baat: Home Stories’
Sep 30, 2025
16:26
IST 1 Min read
/buzzincontent-1/media/media_files/2025/09/30/deepak-dhar-and-rana-barua-2025-09-30-07-17-06.jpg)
Havas India expands content-led marketing with Banijay Asia collaboration
Sep 30, 2025
07:18
IST 2Min read
/buzzincontent-1/media/media_files/2025/09/29/sandisk-creator-series-2025-09-29-16-46-24.jpg)
/buzzincontent-1/media/media_files/2025/09/29/periods-this-daughters-day-2025-09-29-17-01-41.jpg)
/buzzincontent-1/media/media_files/2025/09/29/borosil-neena-gupta-2025-09-29-16-38-06.jpg)
Content & Culture
/buzzincontent-1/media/media_files/2025/08/29/rb2025-2025-08-29-10-43-50.jpg)
How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
/buzzincontent-1/media/media_files/2025/04/16/sG0RwX6i55jQ9Zp7t3G7.jpg)
India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
/buzzincontent-1/media/media_files/2025/06/03/VprXavFyON59kRgpL4Q3.jpg)
/buzzincontent-1/media/media_files/2025/04/01/Pquh2EFcLvElyBq6uKOQ.jpg)
/buzzincontent-1/media/media_files/2025/01/31/3vlq3WzMlqaLLOPiYIlG.jpg)
Spotlight
/buzzincontent-1/media/media_files/2025/05/09/eXuURVS9BIL1EVwjJrSu.jpg)
How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
/buzzincontent-1/media/media_files/2025/04/29/juHhehGdhWestMMt494w.jpg)
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
/buzzincontent-1/media/media_files/Zcd09z84AzMdoxNMvsIk.jpg)
/buzzincontent-1/media/media_files/OeXmJNSaQduCFMraS0th.jpg)
A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
/buzzincontent-1/media/media_files/eMjzJOs0lVKqU4iXeZvv.jpg)
Influencer Marketing
Rebel kid endorses perplexity AI X Airtel with a Greece storytelling spin
Oct 03, 2025
18:42
IST 2 Min read
Chtrbox listing shows influencer marketing is no more a side bet
Oct 03, 2025
11:12
IST 3Min read
/buzzincontent-1/media/media_files/2025/09/25/finnfluence-2025-09-25-18-44-40.png)
/buzzincontent-1/media/media_files/2025/09/25/saregamas-pocket-aces-acquires-finnet-media-2025-09-25-16-19-25.jpg)
/buzzincontent-1/media/media_files/2025/09/17/madly-famous-2025-09-17-18-06-41.png)
Interviews
/buzzincontent-1/media/media_files/x4qUtMpTLzBlsiJT2ncY.jpg)
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
/buzzincontent-1/media/media_files/gW2gGGs8kZVdI7k8cd8L.jpg)
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
/buzzincontent-1/media/post_banners/abe50f662bfafdca82d3654fd7ca82597798b0e1d06b5e0f2bbfe763e150cd59.jpg)
/buzzincontent-1/media/post_banners/f31e25a9e97bed2c49b107f4766540d64c0d6a6078aca2b48b76b1dfeb6646a5.jpg)
Guest Column
/buzzincontent-1/media/media_files/2025/07/17/gautam-madhavan-3-2025-07-17-08-44-52.jpeg)
India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
/buzzincontent-1/media/media_files/2025/06/04/3QCKzMerQruE9CmPqniQ.jpg)
Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
/buzzincontent-1/media/media_files/2025/05/27/vky5Bx0wtjMXAYNRBh3c.jpeg)
/buzzincontent-1/media/media_files/2025/05/01/gjhhFFc6Dpt2TuIIYMwx.JPG)
/buzzincontent-1/media/media_files/2025/03/03/Q4DeOrJnKBbB143BC4wA.jpeg)
Content Conversations
/buzzincontent-1/media/post_banners/dd364e05963b8d151baba70aceba949cf9c6e54a272cb5cfeec441fcd7f649f9.jpg)
How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
/buzzincontent-1/media/post_banners/0851cdb17185c45f70f2b4c75f9a7968ea86796bb3409acf2a89f752aa81d56f.jpg)
Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
/buzzincontent-1/media/post_banners/f09fc33839bf6ecd3e253ca2c2967fbd69084b8f688421339ebc9c6bfc83ae96.jpg)
/buzzincontent-1/media/post_banners/29ccb6510bf1ed9a164d2c5cf1bccaea5c7fd9bb8845add5a5d1aec3b12ee55d.jpg)
/buzzincontent-1/media/post_banners/a7cbac4c67a7eb8124cb6e839e9735fd557e279dc7f92a9f14fce82cca39934a.jpg)
Case Studies
/buzzincontent-1/media/post_banners/63d0f7e097302a01b6df9fe7337c09cfab62c5d923ba258b44edf0c104e565d2.jpg)
How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
/buzzincontent-1/media/post_banners/412d3562a299278d40067dbc3a1b4f00cad26bcf006da8a8c76f77d0eac052e7.jpg)
Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
/buzzincontent-1/media/post_banners/971cf934e435b20d0289b9050886f01d9f7ca0541d8244cced75a5b7d2eba134.jpg)
/buzzincontent-1/media/post_banners/197afa6eb50aa56f8966069a3502dc8c9d1ac316814efe67c876766f58f1d099.jpg)
/buzzincontent-1/media/post_banners/78e46eac74a558c25cff1c48fd2114e84e0225616644bc07f21ed31e647ab0a0.jpg)