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HUL boosts influencer spends 40%, hits 12,000 collabs in FY2025
Jun 30, 2025 17:52 IST
2 Min read
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Qoruz introduces Creator Brand Fit Index to improve influencer-brand alignment
Jun 30, 2025 17:51 IST
2Min read
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Meta enforces SEBI verification for finfluencer and finance brand ads targeting users in India
Jun 30, 2025 18:28 IST
2 Min read
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Insight
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The metric every brand and influencer now cares about
Jun 30, 2025 09:21 IST
4 Min read
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Can YouTube’s Open Call fix influencer marketing’s mess?
Jun 27, 2025 13:54 IST
6Min read
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What Google indexing of Instagram content means for content creators
Jun 26, 2025 14:44 IST
4 Min read
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CTV, Shorts, Podcasts: Mohan says YouTube’s content ecosystem has no silos anymore
Jun 23, 2025 09:43 IST
4 Min read
News
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Meta enforces SEBI verification for finfluencer and finance brand ads targeting users in India
Jun 30, 2025 18:28 IST
2 Min read
HUL boosts influencer spends 40%, hits 12,000 collabs in FY2025
Jun 30, 2025 17:52 IST
2Min read
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Instagram upgrades Edits App with keyframe, enhanced audio, text effects and more
Jun 26, 2025 10:15 IST
2 Min read
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OML pivots Hypothesis to service-first influencer marketing model, pauses SaaS platform
Jun 20, 2025 09:50 IST
1 Min read
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Branded Content
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Netflix India brings Squid Game to life with 19 creators in Mumbai fan event
Jun 30, 2025 18:29 IST
1 Min read
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HelpAge India launches ‘#WalkInMyShoes’ campaign to highlight elder isolation and generational gaps
Jun 30, 2025 14:19 IST
2Min read
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Content & Culture
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Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Jun 03, 2025 11:03 IST
5 Min read
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Weddings in the age of Instagram: What celebrities reveal about cultural shifts
Apr 01, 2025 13:56 IST
4Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025 12:15 IST
2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025 12:03 IST
3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3 Min read
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Influencer Marketing
Qoruz introduces Creator Brand Fit Index to improve influencer-brand alignment
Jun 30, 2025 17:51 IST
2 Min read
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Bruised passports founders launch Luxe travel accessories Line
Jun 24, 2025 15:04 IST
1Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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Authenticity is the Indian creator’s superpower
Jun 04, 2025 16:50 IST
3 Min read
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Why the next billion-dollar influencer won’t be on Instagram
May 27, 2025 09:36 IST
3Min read
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How influencer marketing is making its mark in real estate industry
Feb 25, 2025 09:23 IST
3 Min read
Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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