Labubu, Veo 3, bbno$, and “Pretty Little Baby” trend on YouTube
AdLift to manage SEO and content marketing for Apna.co
Meta adds new project management features to video editing app Edits
Regional content, micro-influencers, and AI reshape India’s Rs 3,500 cr creator economy
Insight
Labubu, Veo 3, bbno$, and “Pretty Little Baby” trend on YouTube
Regional content, micro-influencers, and AI reshape India’s Rs 3,500 cr creator economy
News
AdLift to manage SEO and content marketing for Apna.co
Meta adds new project management features to video editing app Edits
Sting taps into UGC wave with audio-led campaign offering F1 Grand Prix tickets
YouTube to restrict monetisation of mass-produced and repetitive content
YouTube makes business case for creators as strategic brand allies at Cannes Lions 2025
Branded Content
Adani’s ‘Hum Karke Dikhate Hain’ adds a new chapter with ‘Story of Suraj’
Lenovo and Mythpat launch nationwide gaming championship to find India’s Top Gamer
Content & Culture
India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Spotlight
How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
A sneak peek into the world of vox pop content creation with Sir Supreme
Influencer Marketing
Qoruz secures funding from The Chennai Angels in ongoing $1M pre-Series a round
Samay Raina’s ‘India’s Got Latent’ quietly returns with support from big names
Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
Guest Column
Authenticity is the Indian creator’s superpower
Why the next billion-dollar influencer won’t be on Instagram
How influencer marketing is making its mark in real estate industry