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WPP Media, Horlicks and Hoichoi launch ‘Chhoto Byomkesh’ branded content series
Sep 29, 2025
16:17
IST
2 Min read
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Stayfree uses branded content to normalise periods this Daughters Day
Sep 29, 2025
17:01
IST 2Min read
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Insight
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Why even Bollywood's biggest names can’t guarantee beauty brand success
Sep 29, 2025
09:53
IST 3 Min read
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How Simora’s human-plus-AI creators are rewriting UGC economics
Sep 26, 2025
12:25
IST 4Min read
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84% of Indian marketers expect content demand to grow fivefold by 2027: Adobe research
Sep 17, 2025
16:01
IST
2 Min read
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Eleve Media wants to be 'Tesla of influencer marketing', bets on AI and automation
Sep 15, 2025
10:43
IST
8 Min read
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When does controversy turn into bigger brand deals for influencers?
Sep 12, 2025
11:21
IST
3 Min read
News
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SanDisk launches Creator Series in India
Sep 29, 2025
16:46
IST 1 Min read
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Jharkhand rolls out influencer engagement scheme, offers creators up to Rs 10 lakh
Sep 29, 2025
10:57
IST 2Min read
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Sunfeast withdraws “Dark Fantasy” ad after ‘Food Pharmer’ flags misleading messaging
Sep 29, 2025
09:43
IST
2 Min read
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Branded Content
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Acer launches ‘It Lies Within’ anthem for APAC Predator League 2026 featuring Nikhita Gandhi
Sep 29, 2025
17:08
IST 2 Min read
Stayfree uses branded content to normalise periods this Daughters Day
Sep 29, 2025
17:01
IST 2Min read
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Content & Culture
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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
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Influencer Marketing
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SPAG unveils FINNFluence to boost trust in influencer marketing
Sep 25, 2025
18:49
IST 2 Min read
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Saregama's Pocket Aces acquires Finnet Media for Rs 8.69 crore
Sep 25, 2025
16:07
IST 3Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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