AI and reused content are still monetisable with originality, disclosure: YouTube clarifies
Mr Faisu’s ‘Garammm Masala’ targets YouTube’s growing connected TV audience
AdLift secures SEO and content mandate for financial platform Olyv
Insight
Influencer content grabs 2.2x more attention vs branded ads: Kantar report
Labubu, Veo 3, bbno$, and “Pretty Little Baby” trend on YouTube
Regional content, micro-influencers, and AI reshape India’s Rs 3,500 cr creator economy
News
AdLift secures SEO and content mandate for financial platform Olyv
AI and reused content are still monetisable with originality, disclosure: YouTube clarifies
What is ULIP and how it can be integrated into your best pension plan strategy
YouTube to let creators share audience data with brands for partnership opportunities
Prajakta Koli becomes first Indian content creator on TIME100 Creators list
Branded Content
Trilok’s AI rock act draws brand interest from Magic Moments, boAt and Rowdy Club
Tourism New Zealand drops #BeyondTheFilter mini-series starring Rajkummar Rao and Patralekhaa
Content & Culture
India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Spotlight
How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
A sneak peek into the world of vox pop content creation with Sir Supreme
Influencer Marketing
Mr Faisu’s ‘Garammm Masala’ targets YouTube’s growing connected TV audience
Qoruz secures funding from The Chennai Angels in ongoing $1M pre-Series a round
Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
Guest Column
Authenticity is the Indian creator’s superpower
Why the next billion-dollar influencer won’t be on Instagram
How influencer marketing is making its mark in real estate industry