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Myntra launches GlamStream, blending entertainment with shopping
Jul 04, 2025 16:27 IST
3 Min read
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Annette Lee leads Google’s creator-led series for marketers across Southeast Asia
Jul 04, 2025 13:24 IST
2Min read
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YouTube to restrict monetisation of mass-produced and repetitive content
Jul 03, 2025 10:19 IST
2 Min read
Insight
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Jul 04, 2025 16:27 IST
3 Min read
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The metric every brand and influencer now cares about
Jun 30, 2025 09:21 IST
4Min read
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What Google indexing of Instagram content means for content creators
Jun 26, 2025 14:44 IST
4 Min read
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News
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YouTube to restrict monetisation of mass-produced and repetitive content
Jul 03, 2025 10:19 IST
2 Min read
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YouTube makes business case for creators as strategic brand allies at Cannes Lions 2025
Jul 02, 2025 10:44 IST
2Min read
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Meta enforces SEBI verification for finfluencer and finance brand ads targeting users in India
Jun 30, 2025 18:28 IST
2 Min read
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Instagram upgrades Edits App with keyframe, enhanced audio, text effects and more
Jun 26, 2025 10:15 IST
2 Min read
Branded Content
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Srishti Dixit and Ankush Bahuguna star in TTT’s new microdrama series ‘GUSSA’
Jul 04, 2025 13:58 IST
1 Min read
Annette Lee leads Google’s creator-led series for marketers across Southeast Asia
Jul 04, 2025 13:24 IST
2Min read
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Content & Culture
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025 10:06 IST
5 Min read
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Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Jun 03, 2025 11:03 IST
5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025 12:15 IST
2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025 12:03 IST
3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3 Min read
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Influencer Marketing
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Samay Raina’s ‘India’s Got Latent’ quietly returns with support from big names
Jul 03, 2025 10:34 IST
1 Min read
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Qoruz introduces Creator Brand Fit Index to improve influencer-brand alignment
Jun 30, 2025 17:51 IST
2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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Authenticity is the Indian creator’s superpower
Jun 04, 2025 16:50 IST
3 Min read
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Why the next billion-dollar influencer won’t be on Instagram
May 27, 2025 09:36 IST
3Min read
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How influencer marketing is making its mark in real estate industry
Feb 25, 2025 09:23 IST
3 Min read
Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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