Micro-influencers: A remedy to content saturation or just hype?

In the era of hire and fire, should brands embrace long-term relationships with influencers?

Short videos drive over 47% consumer choices: ShareChat & Moj report

OML’s Hypothesis ‘Brand Shield’ to flag sensitive content and vet creators

Sebi amends rules to regulate finfluencers

Instagram launches ‘Creator Lab’ for aspiring creators

CA Rachana Ranade launches finance-inspired merch curated by MerchGarage

Rukam Capital’s 'Startup Table with AJ' spotlights early challenges of startups

iQOO captures ‘My Quest Story ft. Bhuvan Bam’ to inspire Gen Z

Tata Tea Gold celebrates Bengalis’ innate ’khutkhute-ness’

How brands are revising narratives on fatherhood in content

Neena Dasgupta and Sarthak Dasgupta launch content agency, The Salt Inc.

From digital screens to Cannes Film Festival: Digital influence matches up to traditional stardom

How this content creator outsmarted social media algorithms to amass 1.6 mn followers in just 8 months

Creator Jesus Mehta reveals what makes content more relatable and scalable

Content creators need to justify audience’s time while putting out paid content: Mohammed Salman

Indian influencer ecosystem important for sparking narrative of diversity: Aashi Adani

Google faces backlash for pressuring tech-fluencers to promote Pixel 9 over competitors

OpraahFx launches Creator Accelerator Program for micro influencers

It takes an evangelist to create long-form branded content

Branded content on digital - AVOD vs SVOD

Only a handful of brands have the propensity to experiment: Publicis Groupe's Hari Krishnan on the state of brands, platforms, and content

How ‘wanderlust’ influencers can reshape India’s tourism and hospitality sectors

What are the ‘X’ factors for brands to capture Gen ‘Z’ influencers?

Traditional vs tech-based IM: Can influencer marketing replace traditional marketing?

YouTube – Why do brands give a DAM and how does it work out for them?

What does Metaverse hold for content marketers?

Brands and not just platforms need to empower creators, say experts

Here's what TV9 network along with SAP India did for the ‘Leaders of Global Bharat' programme

Here's what iQOO made Tanmay Bhat, Samay Raina and Gamer Fleet do for “Raid Nights” campaign

How HT Media's integrated solutions helped Oyo win trust of travellers and enhance perception of Oyo's brand and services