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Influencer content grabs 2.2x more attention vs branded ads: Kantar report
Jul 11, 2025 12:32 IST
2 Min read
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Tata Trusts launches ‘Khud Se Jeet’ to tackle silence around women’s health
Jul 11, 2025 15:05 IST
2Min read
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YouTube to let creators share audience data with brands for partnership opportunities
Jul 10, 2025 14:15 IST
1 Min read
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Insight
Influencer content grabs 2.2x more attention vs branded ads: Kantar report
Jul 11, 2025 12:32 IST
2 Min read
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Labubu, Veo 3, bbno$, and “Pretty Little Baby” trend on YouTube
Jul 09, 2025 15:21 IST
3Min read
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Regional content, micro-influencers, and AI reshape India’s Rs 3,500 cr creator economy
Jul 08, 2025 17:31 IST
2 Min read
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News
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What is ULIP and how it can be integrated into your best pension plan strategy
Jul 10, 2025 18:23 IST
5 Min read
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YouTube to let creators share audience data with brands for partnership opportunities
Jul 10, 2025 14:15 IST
1Min read
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Prajakta Koli becomes first Indian content creator on TIME100 Creators list
Jul 10, 2025 12:02 IST
1 Min read
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Meta adds new project management features to video editing app Edits
Jul 09, 2025 11:09 IST
1 Min read
Branded Content
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Tic Tac invites fans to ‘Refresh Your Vibe’ and star in music video with Yashraj Mukhate
Jul 11, 2025 16:18 IST
2 Min read
Tata Trusts launches ‘Khud Se Jeet’ to tackle silence around women’s health
Jul 11, 2025 15:05 IST
2Min read
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Content & Culture
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025 10:06 IST
5 Min read
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Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Jun 03, 2025 11:03 IST
5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025 12:15 IST
2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025 12:03 IST
3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3 Min read
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Influencer Marketing
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Qoruz secures funding from The Chennai Angels in ongoing $1M pre-Series a round
Jul 08, 2025 16:39 IST
2 Min read
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Samay Raina’s ‘India’s Got Latent’ quietly returns with support from big names
Jul 03, 2025 10:34 IST
1Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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Authenticity is the Indian creator’s superpower
Jun 04, 2025 16:50 IST
3 Min read
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Why the next billion-dollar influencer won’t be on Instagram
May 27, 2025 09:36 IST
3Min read
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How influencer marketing is making its mark in real estate industry
Feb 25, 2025 09:23 IST
3 Min read
Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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