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Influencer reveals top Indian sunscreens fail lab SPF tests
Oct 23, 2025
10:37
IST
2 Min read
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Apoorva Mukhija reflects on controversies and plans to retire from social media
Oct 23, 2025
10:59
IST 2Min read
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YouTube launches AI likeness detection to help creators remove deepfakes
Oct 22, 2025
10:30
IST
2 Min read
Insight
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Chatterbox mulls strategic acquisitions after making IPO history in India
Oct 15, 2025
09:50
IST 6 Min read
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Creators double sales on YouTube Shopping in India as the affiliate program expands
Oct 15, 2025
08:02
IST 3Min read
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Philips Personal Health ditches TV for creator-led storytelling and UGC-driven growth
Oct 14, 2025
09:08
IST
3 Min read
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Digital doubles are here. What does AI mean for creator-brand collaborations?
Oct 10, 2025
13:10
IST
7 Min read
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News
Apoorva Mukhija reflects on controversies and plans to retire from social media
Oct 23, 2025
10:59
IST 2 Min read
Influencer reveals top Indian sunscreens fail lab SPF tests
Oct 23, 2025
10:37
IST 2Min read
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YouTube launches AI likeness detection to help creators remove deepfakes
Oct 22, 2025
10:30
IST
2 Min read
Branded Content
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Branded entertainment: Ranveer Singh turns spy in Ching’s secret blockbuster spectacle
Oct 22, 2025
13:26
IST 2 Min read
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Catch Spices partners with Zee for festive cooking series ft. MasterChef Pankaj Bhadouri
Oct 21, 2025
13:47
IST 1Min read
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Content & Culture
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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
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Influencer Marketing
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Creators unites to decode Tanmay Bhat’s ‘Rs 665 crore’ net worth rumour
Oct 17, 2025
16:28
IST 2 Min read
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Kaashvi Hiranandani joins Revenant XSpark as newest creator
Oct 17, 2025
12:42
IST 2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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