YouTube to restrict monetisation of mass-produced and repetitive content
Influencer friends transform a Seychelles vacation into Miraggio’s ‘The Holiday’ capsule showcase
Insight
The metric every brand and influencer now cares about
Can YouTube’s Open Call fix influencer marketing’s mess?
What Google indexing of Instagram content means for content creators
CTV, Shorts, Podcasts: Mohan says YouTube’s content ecosystem has no silos anymore
News
YouTube to restrict monetisation of mass-produced and repetitive content
YouTube makes business case for creators as strategic brand allies at Cannes Lions 2025
Meta enforces SEBI verification for finfluencer and finance brand ads targeting users in India
Instagram upgrades Edits App with keyframe, enhanced audio, text effects and more
Branded Content
Influencer friends transform a Seychelles vacation into Miraggio’s ‘The Holiday’ capsule showcase
Creators bring CA stories to life as Naukri celebrates CA Day with satire and swag
Content & Culture
India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Spotlight
How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
A sneak peek into the world of vox pop content creation with Sir Supreme
Influencer Marketing
Samay Raina’s ‘India’s Got Latent’ quietly returns with support from big names
Qoruz introduces Creator Brand Fit Index to improve influencer-brand alignment
Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
Guest Column
Authenticity is the Indian creator’s superpower
Why the next billion-dollar influencer won’t be on Instagram
How influencer marketing is making its mark in real estate industry