Insight

SimoraInsight

How Simora’s human-plus-AI creators are rewriting UGC economics

By Akansha Srivastava
Sep 26, 2025 12:25 IST 4 Min read
content demandInsight

84% of Indian marketers expect content demand to grow fivefold by 2027: Adobe research

By BuzzInContent Bureau
Sep 17, 2025 16:01 IST 2Min read
Prince-KhannaInsight
Eleve Media wants to be 'Tesla of influencer marketing', bets on AI and automation
By Sandhi Sarun
Sep 15, 2025 10:43 IST 8 Min read
influencersInsight
When does controversy turn into bigger brand deals for influencers?
By Shilpashree Mondal
Sep 12, 2025 11:21 IST 3 Min read
Real-estateInsight
Influencers become realty’s new sales force this festive season
By Sandhi Sarun
Sep 11, 2025 09:29 IST 4 Min read

News

Saregamas-Pocket-Aces-acquires-Finnet-MediaNews

Saregama's Pocket Aces acquires Finnet Media for Rs 8.69 crore

By BuzzInContent Bureau
Sep 25, 2025 16:07 IST 3 Min read
chtrboxNews

Influencer marketing firm Chatterbox Technologies files for IPO

By BuzzInContent Bureau
Sep 25, 2025 15:02 IST 1Min read
instagramNews
Instagram reaches 3 billion monthly users, experiments with feed controls
By BuzzInContent Bureau
Sep 25, 2025 10:37 IST 1 Min read
Parineeti ChopraNews
Parineeti Chopra makes YouTube comeback after 8 months, teases fellow creators
By BuzzInContent Bureau
Sep 24, 2025 10:11 IST 1 Min read
youtuber uttarakhanNews
YouTuber Saurabh Joshi faces Rs 5 crore extortion threat ahead of wedding
By BuzzInContent Bureau
Sep 23, 2025 12:46 IST 1 Min read

Branded Content

cetaphilBranded Content

Cetaphil Baby, MomJunction highlight co-parenting trends across India

By BuzzInContent Bureau
Sep 25, 2025 13:56 IST 1 Min read
manforceBranded Content

Manforce Condoms introduces AI brand ambassador Myra Kapoor

By BuzzInContent Bureau
Sep 25, 2025 13:20 IST 2Min read
good dayBranded Content
Britannia Good Day turns India’s chai ritual into a viral trend with ‘Chai Anthem’
By BuzzInContent Bureau
Sep 24, 2025 17:00 IST 2 Min read
boAt-Diwali-Festive-Season-CampaignBranded Content
boAt rings in the festive season with creator-studded ‘Upgrade to boAt’ campaign
By BuzzInContent Bureau
Sep 22, 2025 18:52 IST 2 Min read
vinodBranded Content
Vinod Cookware serves festive stories with creator-led recipes
By BuzzInContent Bureau
Sep 19, 2025 17:21 IST 2 Min read

Content & Culture

RB2025Content & Culture

How brands balance cultural fidelity and contemporary relevance

By Hamsini Shivakumar
Aug 29, 2025 10:43 IST 8 Min read
Cannes-LionsContent & Culture

India at Cannes Lions over the years: A shift from cultural disruption to technological innovation

By Hamsini Shivakumar
Jul 02, 2025 10:06 IST 5Min read
Urban-Indias-new-dating-playbookContent & Culture
Urban India's new dating playbook: An evolving landscape of love, lingo & learning
By Hamsini Shivakumar
Jun 03, 2025 11:03 IST 5 Min read
Celebrity-weddingsContent & Culture
Weddings in the age of Instagram: What celebrities reveal about cultural shifts
By Hamsini Shivakumar
Apr 01, 2025 13:56 IST 4 Min read
Electric vehicleContent & Culture
How electric vehicles are tapping into Indian hearts
By BuzzInContent Bureau
Jan 31, 2025 12:36 IST 4 Min read

Spotlight

Sonika KhuranaSpotlight

How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community

By BuzzInContent Bureau
May 09, 2025 12:15 IST 2 Min read
Nick and CarrieSpotlight

Creator duo Nick and Carrie double down on long-form content, plan relationship talk show

By Lalit Kumar
Apr 29, 2025 12:03 IST 3Min read
AbubackerSpotlight
Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
By Niveditha Kalyanaraman
Aug 26, 2024 11:03 IST 4 Min read
Rahman KhanSpotlight
A sneak peek into the world of vox pop content creation with Sir Supreme
By Niveditha Kalyanaraman
Aug 05, 2024 13:44 IST 3 Min read
Sakchi JainSpotlight
How this content creator outsmarted social media algorithms to amass 1.6 mn followers in just 8 months
By Akansha Srivastava
Jul 19, 2024 13:48 IST 2 Min read

Influencer Marketing

finnfluenceInfluencer Marketing

SPAG unveils FINNFluence to boost trust in influencer marketing

By BuzzInContent Bureau
Sep 25, 2025 18:49 IST 2 Min read
Saregamas-Pocket-Aces-acquires-Finnet-MediaNews

Saregama's Pocket Aces acquires Finnet Media for Rs 8.69 crore

By BuzzInContent Bureau
Sep 25, 2025 16:07 IST 3Min read
madly famousInfluencer Marketing
Finance creator Monica Malik launches Madly Famous
By BuzzInContent Bureau
Sep 17, 2025 18:09 IST 1 Min read
donatuxInfluencer Marketing
Donatuz launches beta phase in India to expand creator revenue opportunities
By BuzzInContent Bureau
Sep 16, 2025 14:32 IST 2 Min read
johnshon babyInfluencer Marketing
Johnson’s Baby partners with Qoruz to strengthen influencer marketing infrastructure
By BuzzInContent Bureau
Sep 11, 2025 13:17 IST 2 Min read

Interviews

Ashiish V PatilInterviews

Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil

By Akansha Srivastava
May 15, 2024 12:01 IST 6 Min read
Ashiish-V-PatilInterviews

Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil

By Akansha Srivastava
May 08, 2024 14:44 IST 6Min read
Post ThumbInterviews
It takes an evangelist to create long-form branded content
By Akansha Srivastava
Aug 18, 2023 14:34 IST 7 Min read
Post ThumbInterviews
Branded content on digital - AVOD vs SVOD
By Akansha Srivastava
Aug 16, 2023 12:31 IST 9 Min read
Post ThumbInterviews
Only a handful of brands have the propensity to experiment: Publicis Groupe's Hari Krishnan on the state of brands, platforms, and content
By Akansha Srivastava
Nov 02, 2022 14:57 IST 7 Min read

Guest Column

Gautam Madhavan 3Guest Column

India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet

By BuzzInContent Bureau
Jul 17, 2025 08:47 IST 4 Min read
Puneet-DuaGuest Column

Authenticity is the Indian creator’s superpower

By BuzzInContent Bureau
Jun 04, 2025 16:50 IST 3Min read
Himanshu AroraGuest Column
Why the next billion-dollar influencer won’t be on Instagram
By BuzzInContent Bureau
May 27, 2025 09:36 IST 3 Min read
Meghna SahgalGuest Column
The role of long-form content in shaping cultural conversations
By BuzzInContent Bureau
May 01, 2025 10:12 IST 4 Min read
Rahat KhanGuest Column
Why precision is the future of influencer marketing in India
By BuzzInContent Bureau
Mar 03, 2025 09:23 IST 3 Min read

Content Conversations

Post ThumbContent Conversations

How brands and creators manage to stay relevant in the Instagram race

By BuzzInContent Bureau
Sep 05, 2022 10:19 IST 7 Min read
Post ThumbContent Conversations

Measurability & discovery continue to be the biggest challenges in the branded audio space

By BuzzInContent Bureau
Jul 08, 2022 12:12 IST 4Min read
Post ThumbContent Conversations
YouTube – Why do brands give a DAM and how does it work out for them?
By BuzzInContent Bureau
Jul 04, 2022 09:57 IST 7 Min read
Post ThumbContent Conversations
What does Metaverse hold for content marketers?
By BuzzInContent Bureau
Apr 11, 2022 09:20 IST 6 Min read
Post ThumbContent Conversations
Brands and not just platforms need to empower creators, say experts
By BuzzInContent Bureau
Feb 28, 2022 10:02 IST 5 Min read

Case Studies

Post ThumbCase Studies

How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders

By BuzzInContent Bureau
Feb 07, 2022 10:09 IST 3 Min read
Post ThumbCase Studies

Here is how Angel One simplified its content strategy for millennials

By BuzzInContent Bureau
Feb 04, 2022 12:58 IST 4Min read
Post ThumbCase Studies
Here's what TV9 network along with SAP India did for the ‘Leaders of Global Bharat' programme
By BuzzInContent Bureau
Jan 14, 2022 12:00 IST 2 Min read
Post ThumbCase Studies
Here's what iQOO made Tanmay Bhat, Samay Raina and Gamer Fleet do for “Raid Nights” campaign
By BuzzInContent Bureau
Jan 07, 2022 09:31 IST 2 Min read
Post ThumbCase Studies
How HT Media's integrated solutions helped Oyo win trust of travellers and enhance perception of Oyo's brand and services
By BuzzInContent Bureau
Oct 13, 2021 15:25 IST 2 Min read