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Digital doubles are here. What does AI mean for creator-brand collaborations?
Oct 10, 2025
13:10
IST
7 Min read
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YouTube shopping ecosystem expands in India with new merchants and creator tools
Oct 10, 2025
17:44
IST 3Min read
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Meta AI on Instagram can now dub your Reels in Hindi: Here's how the feature works
Oct 10, 2025
07:23
IST
3 Min read
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Insight
Digital doubles are here. What does AI mean for creator-brand collaborations?
Oct 10, 2025
13:10
IST 7 Min read
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The data you need: Creators grab eyeballs, search grabs wallets
Oct 09, 2025
16:08
IST 3Min read
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New rule for creator content: vary the creative, keep repeating the cue
Oct 08, 2025
12:08
IST
3 Min read
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Backstage or backseat? Snapchat’s pitch to creators faces reality check ‘behind the curtains’
Oct 01, 2025
09:08
IST
4 Min read
News
YouTube shopping ecosystem expands in India with new merchants and creator tools
Oct 10, 2025
17:44
IST 3 Min read
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Meta AI on Instagram can now dub your Reels in Hindi: Here's how the feature works
Oct 10, 2025
07:23
IST 3Min read
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boAt turns to Google’s Gemini app for AI-first creator competition
Oct 08, 2025
13:11
IST
2 Min read
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Branded Content
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Pocket FM highlights young Rajasthan footballers breaking social barriers
Oct 10, 2025
18:21
IST 2 Min read
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Taapsee Pannu joins creators for Nivea’s tongue twister challenge
Oct 10, 2025
18:11
IST 2Min read
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Content & Culture
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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
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Influencer Marketing
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CarryMinati brings Gen Z energy to Perplexity following The Rebel Kid collab
Oct 09, 2025
10:06
IST 2 Min read
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Internet crowns Tanmay Bhat richest YouTuber at Rs 665 crore. His reply is savage
Oct 07, 2025
07:58
IST 2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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