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Dubai opens 'Creators HQ' for influencers; aims to attract 10k influencers
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Insight
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From ‘Brat’ to ‘Brainrot’: How brands are speaking Gen Z’s language
Jan 06, 2025 09:00 IST
3 Min read
News
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Dubai opens 'Creators HQ' for influencers; aims to attract 10k influencers
Jan 16, 2025 17:01 IST
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Skincare influencers help Himalaya Wellness educate teens through "My First Pimple" campaign
Jan 14, 2025 15:57 IST
2Min read
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bigbasket now partners with influencers to celebrate India's harvest festivals
Jan 13, 2025 11:47 IST
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The Quick Style dance crew flaunts The Bear House collection in a new collab video
Jan 13, 2025 11:35 IST
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Branded Content
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Next Narrative, Monk-E & Powerdrift collaborate to create scooter adventure series for Hero Xoom
Jan 15, 2025 18:53 IST
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Content & Culture
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Persona-driven wellness: How influencers shape modern health narratives
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From old money sophistication to new-age cool: How craft Gin is winning over gen Z
Dec 02, 2024 09:01 IST
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Spotlight
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Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3Min read
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Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
5 Min read
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Influencer Marketing
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ASCI cracks down on undisclosed paid collabs by LinkedIn influencers
Jan 14, 2025 15:17 IST
2 Min read
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bigbasket now partners with influencers to celebrate India's harvest festivals
Jan 13, 2025 11:47 IST
2Min read
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Rajasthan rolls out policy to engage influencers for publicising schemes
Jan 06, 2025 07:56 IST
1 Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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Influencer marketing: A game-changer for traditional snacks
Dec 23, 2024 10:34 IST
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Authenticity at the core: Trends shaping influencer marketing in 2025
Nov 28, 2024 09:54 IST
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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