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Creator-led movie promotions in India cross Rs 250 crore in 2025
Jan 02, 2026
08:40
IST
2 Min read
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MrBeast shares Super Bowl ad idea; Salesforce CEO Marc Benioff responds
Jan 02, 2026
12:31
IST 2Min read
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Rs 38 crore from AI videos? This Indian YouTube channel is reshaping online content
Jan 02, 2026
10:04
IST
2 Min read
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Delhi High Court releases influencer Sandeepa Virk on bail in laundering case
Dec 30, 2025
10:09
IST
2 Min read
Insight
Creator-led movie promotions in India cross Rs 250 crore in 2025
Jan 02, 2026
08:40
IST 2 Min read
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After Raghav Chadha raised copyright in parliament, creators explained the cost of inaction
Dec 24, 2025
09:36
IST 6Min read
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More than 2 million digital creators now influence 30% of buying decisions in India
Dec 23, 2025
15:22
IST
2 Min read
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Branded content 2025: Where India is ahead, and where it needs to catch up
Dec 19, 2025
12:40
IST
8 Min read
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How festive-season content blurred the line between UGC and influence
Dec 15, 2025
16:18
IST
3 Min read
News
MrBeast shares Super Bowl ad idea; Salesforce CEO Marc Benioff responds
Jan 02, 2026
12:31
IST 2 Min read
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Rs 38 crore from AI videos? This Indian YouTube channel is reshaping online content
Jan 02, 2026
10:04
IST 2Min read
Delhi High Court releases influencer Sandeepa Virk on bail in laundering case
Dec 30, 2025
10:09
IST
2 Min read
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IPLIX Media posts 27% growth in 2025 as brands shift to always-on influencer partnerships
Dec 29, 2025
16:25
IST
2 Min read
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UGC quality does not directly drive engagement for brands on social media
Dec 29, 2025
08:29
IST
2 Min read
Branded Content
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Manyavar’s Shaadi Show turns wedding planning into a podcast with KJo
Dec 24, 2025
10:35
IST 2 Min read
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Naukri releases second season of Hardly Working comedy series on Jio Hotstar
Dec 24, 2025
09:54
IST 2Min read
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Branded content 2025: Where India is ahead, and where it needs to catch up
Dec 19, 2025
12:40
IST
8 Min read
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Content & Culture
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How Semiotics helps leading AI services to build a positive image for themselves
Dec 04, 2025
09:57
IST 4 Min read
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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8Min read
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Spotlight
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Niranjan Mondal built 1.2 million followers with Bengali content and he’s blunt about why
Dec 12, 2025
11:32
IST 3 Min read
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
Influencer Marketing
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From zero to Rs 4.5 lakh: How a Gurgaon cat became an influencer
Jan 02, 2026
11:56
IST 2 Min read
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Sagar Nair joins DotMe as Strategic Advisor
Dec 30, 2025
10:21
IST 2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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