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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST
8 Min read
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YouTube trials Gift Goals to encourage Live-Stream donations
Aug 29, 2025
16:19
IST 1Min read
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YouTube expands ‘Hype’ feature to 39 countries, including India, to boost smaller creators
Aug 28, 2025
09:40
IST
2 Min read
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Gen Z drives 89% of India’s eco-content as tier 2–3 cities lead growth: Report
Aug 27, 2025
15:42
IST
3 Min read
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Content creator Atharv Sudame issues apology after Ganesh idol video criticism
Aug 27, 2025
12:49
IST
2 Min read
Insight
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Gen Z drives 89% of India’s eco-content as tier 2–3 cities lead growth: Report
Aug 27, 2025
15:42
IST 3 Min read
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Influencers and agencies that thrived on RMG deals now find themselves on a revenue cliff
Aug 22, 2025
13:14
IST 5Min read
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How real money gaming ban affects influencer marketing agencies, creators
Aug 21, 2025
15:02
IST
7 Min read
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India’s creator economy booms, but 88% still earn less than 75% of their income online
Aug 11, 2025
17:31
IST
2 Min read
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Brands are pouring crores into creator economy this festive season
Aug 08, 2025
12:59
IST
4 Min read
News
YouTube trials Gift Goals to encourage Live-Stream donations
Aug 29, 2025
16:19
IST 1 Min read
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YouTube expands ‘Hype’ feature to 39 countries, including India, to boost smaller creators
Aug 28, 2025
09:40
IST 2Min read
Content creator Atharv Sudame issues apology after Ganesh idol video criticism
Aug 27, 2025
12:49
IST
2 Min read
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Supreme Court directs Centre to draft social media norms with NBSA
Aug 26, 2025
13:06
IST
2 Min read
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Branded Content
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NODWIN Gaming and JioStar launch BGMS season 4 with OnePlus as title partner
Aug 25, 2025
13:18
IST 3 Min read
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Sebamed use nail art to talk about dandruff and scalp care
Aug 19, 2025
15:14
IST 2Min read
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Content & Culture
How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
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Influencer Marketing
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AnyMind integrates conversational AI into AnyTag for influencer campaign management
Aug 20, 2025
12:12
IST 2 Min read
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SocialTweebs partners with AfterMath Ventures to power gaming creator economy
Aug 20, 2025
09:11
IST 2Min read
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YouTuber Armaan Malik’s first wife Payal announces fourth pregnancy
Aug 17, 2025
13:38
IST
2 Min read
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Influencers go skydiving out of a Vaseline-branded plane for ‘Cloud Soft’ launch
Aug 13, 2025
16:46
IST
2 Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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