Parliamentary panel seeks accountability for creators; recommends fines up to Rs 25 lakh
Philips Personal Health ditches TV for creator-led storytelling and UGC-driven growth
SRK and Aryan Khan roll out India’s first Instagram ‘Secret Reel’ for The Ba**ds of Bollywood
Insight
Philips Personal Health ditches TV for creator-led storytelling and UGC-driven growth
Digital doubles are here. What does AI mean for creator-brand collaborations?
New rule for creator content: vary the creative, keep repeating the cue
News
Parliamentary panel seeks accountability for creators; recommends fines up to Rs 25 lakh
SRK and Aryan Khan roll out India’s first Instagram ‘Secret Reel’ for The Ba**ds of Bollywood
YouTube shopping ecosystem expands in India with new merchants and creator tools
Meta AI on Instagram can now dub your Reels in Hindi: Here's how the feature works
Branded Content
UNAIDS’s ‘Ghotul’ uses tribal traditions to teach teens about love and equality
Bata celebrates Diwali with Kusha Kapila and Niharika NM
Content & Culture
How brands balance cultural fidelity and contemporary relevance
India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Spotlight
How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
A sneak peek into the world of vox pop content creation with Sir Supreme
Influencer Marketing
Nykaa partners with YouTube to boost creator-led commerce in India
Admitad India launches Trendweave platform for digital creators
Internet crowns Tanmay Bhat richest YouTuber at Rs 665 crore. His reply is savage