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The great ‘authenticity’ illusion inside modern UGC spectrum
Oct 31, 2025
11:59
IST
6 Min read
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Adam Mosseri explains how creators can boost reach on Instagram
Oct 31, 2025
17:40
IST 2Min read
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Kenny Sebastian and Bombay Shaving Company launch fragrance line ‘The Stage’
Oct 30, 2025
17:19
IST
2 Min read
Insight
The great ‘authenticity’ illusion inside modern UGC spectrum
Oct 31, 2025
11:59
IST 6 Min read
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Chtrbox posts 33.4% revenue growth in H1 FY2025-26
Oct 27, 2025
14:50
IST 2Min read
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Chatterbox mulls strategic acquisitions after making IPO history in India
Oct 15, 2025
09:50
IST
6 Min read
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Creators double sales on YouTube Shopping in India as the affiliate program expands
Oct 15, 2025
08:02
IST
3 Min read
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Philips Personal Health ditches TV for creator-led storytelling and UGC-driven growth
Oct 14, 2025
09:08
IST
3 Min read
News
Adam Mosseri explains how creators can boost reach on Instagram
Oct 31, 2025
17:40
IST 2 Min read
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Instagram users may soon fine-tune what shows up in their feeds
Oct 31, 2025
12:36
IST 2Min read
Kenny Sebastian and Bombay Shaving Company launch fragrance line ‘The Stage’
Oct 30, 2025
17:19
IST
2 Min read
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Can’t find that Reel you liked? Instagram’s new Watch History can help
Oct 29, 2025
16:22
IST
2 Min read
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Adobe partners with YouTube to simplify mobile content creation for Shorts
Oct 29, 2025
09:47
IST
2 Min read
Branded Content
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Tinder turns dating red flags into dark humour this Halloween
Oct 30, 2025
13:29
IST 2 Min read
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Bank of Baroda honours Chhath Mahaparv with a cultural musical celebration
Oct 28, 2025
14:18
IST 1Min read
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Content & Culture
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How brands balance cultural fidelity and contemporary relevance
Aug 29, 2025
10:43
IST 8 Min read
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India at Cannes Lions over the years: A shift from cultural disruption to technological innovation
Jul 02, 2025
10:06
IST 5Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST 2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025
12:03
IST 3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024
13:44
IST
3 Min read
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Influencer Marketing
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Dulcoflex leans on female creators to swap shame for straight talk on constipation
Oct 28, 2025
15:02
IST 3 Min read
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On his birthday, Samay Raina issues apology over India’s Got Latent disability joke
Oct 27, 2025
13:11
IST 2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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India needs a creator-tech workforce: Why upskilling in AI, AR, and analytics is the next big bet
Jul 17, 2025
08:47
IST 4 Min read
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Authenticity is the Indian creator’s superpower
Jun 04, 2025
16:50
IST 3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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