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The fight in influencer marketing is about recall, not just virality: Dot Media CEO
Mar 21, 2025 12:33 IST
5 Min read
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Only 2% of finfluencers are SEBI-registered, yet 33% recommend stocks: CFA Report
Mar 21, 2025 13:10 IST
1Min read
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Insight
The fight in influencer marketing is about recall, not just virality: Dot Media CEO
Mar 21, 2025 12:33 IST
5 Min read
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Are influencers and agencies ready for the CPA showdown?
Mar 07, 2025 11:49 IST
8Min read
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AI influencers: Just a trend or the next stage of influencer marketing?
Feb 22, 2025 10:54 IST
5 Min read
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Munawar Faruqui, Zakir Khan, and few other creators join JioHotstar's 'Sparks' initiative
Feb 14, 2025 10:58 IST
2 Min read
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AI influencers, CPA, prompt engineering will fuel the future of content marketing: Vinit Karnik
Feb 14, 2025 10:12 IST
2 Min read
News
Only 2% of finfluencers are SEBI-registered, yet 33% recommend stocks: CFA Report
Mar 21, 2025 13:10 IST
1 Min read
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Dot Media to launch YouTube channels of Indian cricketers
Mar 19, 2025 11:10 IST
2Min read
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Parliament panel demands Broadcasting Bill timeline before Waves' Creator Summit
Mar 16, 2025 19:46 IST
2 Min read
Branded Content
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Indian Idol 15 contestants sing ‘It’s Time To Say Yas’ for Yas Island
Mar 18, 2025 18:02 IST
2 Min read
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Kotak Mahindra Bank sets the stage for Hausla Talks
Mar 18, 2025 17:35 IST
1Min read
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Content & Culture
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How electric vehicles are tapping into Indian hearts
Jan 31, 2025 12:36 IST
4 Min read
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Persona-driven wellness: How influencers shape modern health narratives
Dec 27, 2024 12:14 IST
5Min read
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Spotlight
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Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
4 Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3Min read
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Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
5 Min read
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Influencer Marketing
Only 2% of finfluencers are SEBI-registered, yet 33% recommend stocks: CFA Report
Mar 21, 2025 13:10 IST
1 Min read
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Brands to spend Rs 550 crore on influencer marketing for IPL 2025
Mar 20, 2025 14:28 IST
3Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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Why precision is the future of influencer marketing in India
Mar 03, 2025 09:23 IST
3 Min read
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How influencer marketing is making its mark in real estate industry
Feb 25, 2025 09:23 IST
3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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